VitOptics personalized daily supplement packs

Stop guessing which supplements are worth taking.

We review your goals, diet, supplements and medications, then build a focused daily pouch with a reason for every pick.

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About 3 minutes to answer · No card required · Result usually ready 3–6 minutes later · If you subscribe: from $59 a month, the same every month

See an Example Pack

Some answers may need a follow-up question or an extra check before a pack is available.

✓Pause or cancel online anytime, no calls✓Full pack and reasons shown before you pay✓Prepared in the U.S. in cGMP-certified facilities✓Third-party tested for potency and purity
Brett Apter, founder of VitOptics

A note from the founder

I built the process I couldn’t find.

I’m Brett Apter, founder of VitOptics. After years of being deliberate about my own diet, sleep, training and supplements, I still couldn’t find anyone who would tell me plainly what deserved a place in my routine and what didn’t. Plenty of products, no judgment.

So this is the process I wanted: every pack is chosen from an approved formulary, checked against your medications and conditions, reviewed a second time before you see it, and explained item by item. Nothing goes in just to fill the pouch, and if a monthly pouch would not be worth it for you, we say so.

I have run Apter Enterprises, the company behind VitOptics, since 2010. This is my fifth business and my second in health, and it is small enough that we confirm every order before it ships. My first health company, DirectDermaCare, distributes more than 30 dermatology and ophthalmic brands and has processed more than 100,000 orders.

Brett Apter · FounderWhy I built VitOptics →

How VitOptics works

A recommendation before a subscription.

Tailored, not off the rack. We look at the full picture, explain what earned a spot, and only then help you start a monthly pouch.

1

Share your profile

Tell us about goals, diet, current supplements, medications, and available labs.

2

We check fit, overlap and dose

Likely value, overlap, ingredient form, dose, medication cautions and capsule burden are considered.

3

See your personalized reasoning

Your result explains each recommended supplement. You can request a change or explore suitable extras before subscribing.

4

Subscribe when ready

Start with 30 daily pouches from $59 a month, priced by what’s in your pack, with free standard U.S. shipping and a 30-day first-pack guarantee.

The idea behind every pack

You only get one body.

If you could only ever own one car, you’d look after it: the right fuel, the right parts, nothing it doesn’t need.

Your daily pack works the same way: only what fits you, checked against the medications you take.

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A VitOptics shipping box opened to show the pouch dispenser, with the VitOptics card in front
Two hands pulling the strip of daily pouches out of the VitOptics dispenser
A real pack as it arrives: 30 daily pouches in one dispenser, one pouch for each day. The pouch label is blurred for privacy.

One organized daily routine

What arrives each month

The best routine is the one you actually keep. One pouch, one time, done.

Your VitOptics subscription is built around the formula recommendation prepared from the information you report—not a one-size-fits-all stack.

✓30 organized daily supplement pouches
✓Your recommended pack, with suitable changes you choose
✓A clear explanation of the recommendation and reasoning
✓Free standard shipping to U.S. addresses

Why the process matters

Personalization should consider the whole routine.

Count the half-used bottles in your cabinet. That’s what guessing costs. VitOptics evaluates the information you report together, rather than making you assemble a stack one product at a time.

Decision
VitOptics approach
Shopping separately
What guides selection
✓Your reported goals, diet, current routine, medications, conditions, and available labs
Each product is usually evaluated one at a time
Overlap and capsule burden
✓Reviewed before a formula earns a spot
You must compare labels and doses yourself
Formula design
✓Selected around your profile, safety considerations, and practical daily use
Each product is evaluated one purchase at a time
What you receive
✓An explanation of why each selected formula earned a place
Separate labels without a unified recommendation

Standards plus judgment

Quality is more than a manufacturing standard.

VitOptics combines an approved formulary with profile-specific review. Manufacturing quality alone cannot decide whether a supplement belongs in your routine.

Prepared in the U.S. in cGMP-certified facilitiesEach pack is made to order, with ingredients from cGMP-certified sources.
Third-party testedSupplements are tested for potency and purity by accredited third-party labs, with batches sampled on a rotating schedule.
Ingredient form mattersForm, dose, practical use, and capsule burden matter—not only the ingredient name.
Your prescription comes firstEvery pack is checked against your medications and conditions before you see it, by a second automated check or a person on our team; those considerations override optional wellness goals.

See the reasoning

What does a personalized result actually look like?

See a complete example: the formulas chosen for a sample profile and the reasoning behind each one.

See an Example Pack

Build a supplement routine with a reason behind it.

Start with your reported profile. VitOptics will identify a focused daily pouch—or recommend additional review when a quick recommendation is not appropriate.

If you subscribe after your result

From $59a month

Priced by what’s in your pack, for 30 daily pouches. One price for your whole pack, shown before you buy, the same every month while your pack stays the same.

Or order a single pack from $69 with no subscription; it ships once and never renews.

  • ✓One price every month for your pack
  • ✓Free standard U.S. shipping
  • ✓30-day first-pack guarantee: not right for you? Tell us within 30 days of delivery and your first month is refunded, no return needed
  • ✓Pause or cancel online anytime, no calls
Start My Free Assessment Recommendations are informational and are not medical advice.
Start My Free Assessment 3 min