Looking for a Care/of Alternative? Compare the Routine Before You Subscribe

If you are looking for a Care/of alternative, start with the part of that routine you want to keep. It might be opening one daily pouch, answering questions before choosing supplements, or having fewer bottles to organize. A useful alternative should make those everyday details clear—and explain the subscription before you commit.

Care/of stopped taking new orders and ended its subscriptions in June 2024, as Retail Dive reported at the time. Bayer, its parent company then, said in its 2024 annual report that it had decided to wind down the Care/of direct-to-consumer business.

VitOptics offers personalized daily supplement pouches with a reason for every pick. Start with a free assessment, see your recommendation, and decide whether the routine and price fit you. Taking the assessment does not start a subscription.

See my recommended pack

Choose the routine you want to keep

Think about what made daily packs useful to you. Was it carrying a pouch to work? Keeping everything together at home? Spending less time comparing products one by one? These are different priorities, and they give you a practical way to compare services.

A daily pouch organizes the supplements inside it. Personalization addresses a separate question: why were those products selected for you? Look for both a format you like and an explanation you can understand.

If you are still choosing between pouches and bottles, our daily packs versus bottles guide walks through the practical differences.

Ask for a reason for every pick

Before subscribing, you should be able to answer four questions about the proposed pack:

• What was considered? Look for questions about your reported goals, diet and existing routine.
• What is in the pack? Review the selected products, amounts and directions.
• Why was each product selected? The explanation should connect the recommendation to the information you supplied.
• Can you ask questions before paying? Know where to go if something needs clarification.

You do not have to recreate an old pack item for item. Use the change of service as an opportunity to review what you want from your next routine.

Related: personalized vitamin packs compared · a Persona Nutrition alternative

How the VitOptics assessment works

The free assessment asks about your goals, diet, current supplements, medications and other information relevant to the recommendation. It takes about three minutes to answer. No payment card is required.

Every pack is checked against the medications and conditions you enter, by a second automated check or by a person on our team. Some profiles need additional review by a person on our team before a recommendation is available. The result explains the selected products and the reason for each pick, along with amounts and directions.

You can review the recommendation and request a change before choosing whether to subscribe. The assessment is informational; it does not replace advice from a qualified healthcare professional.

Compare the ongoing cost

VitOptics personalized vitamin packs are priced by what’s in them, from $59 a month for 30 daily pouches, the same every month. Standard U.S. shipping is included. VitOptics currently serves U.S. customers only.

Your first pack carries a 30-day guarantee: if it isn’t right for you, tell us within 30 days of delivery and we refund your first month in full, with no return needed (first pack only, once per customer; your subscription ends when the refund is issued).

Use the monthly price shown on your result when comparing your ongoing options. It stays the same every month while your pack stays the same, so it is the figure your future budget needs to accommodate.

Ask whether you value the combination of a selected pack, the explanation behind it and organized daily pouches. If you prefer buying individual bottles or do not want a monthly subscription, factor that preference into your decision. Our guide to personalized vitamin pack costs provides a fuller comparison.

Questions about switching

Will my VitOptics pack match my old Care/of pack?

Not necessarily. VitOptics prepares a recommendation from the information you provide through its own assessment. Review the proposed pack on its own terms, including each selection and the explanation behind it.

Do I need to subscribe to see my recommendation?

No. The assessment is free, and you can see your recommendation before deciding to subscribe.

Is VitOptics connected to Care/of?

No. Care/of is a trademark of its respective owner. VitOptics is not affiliated with, sponsored by or endorsed by Care/of or its owner.

Start with your next routine

You can compare the format and price today. To see the actual recommendation, take the free assessment. You will have a specific pack to consider, with a reason for every pick, before making a subscription decision.

Start my free VitOptics assessment

This article is for educational purposes and is not medical advice. Supplements are not intended to diagnose, treat, cure or prevent any disease.

Prepared with AI assistance using the sources linked in this article.

Last updated: October 1, 2026