Personalized Vitamin Packs in 2026: Who Still Ships and How They Compare

By VitOptics Staff

Short answer: personalized vitamin packs are still available in 2026, but the field has changed. Care/of closed in 2024, a few other services have gone quiet, and the ones still operating personalize in different ways: a quiz, a conversation with a nutritionist, or an at-home test kit. This guide lists who was still shipping when we checked, how each one decides what goes in your pack, and what to look at before you subscribe to any of them.

We checked every service below on its own website on October 20, 2026. Services change quickly, so treat the table as a dated snapshot and confirm the details on each brand's site before you order.

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Which personalized vitamin services are still available

Status checked October 20, 2026. "Active" means the brand's own site was offering its quiz, test or products that day. It does not mean we tested the service.

Service How it personalizes Format Status on October 20, 2026
Care/of Questionnaire Vitamin and supplement subscriptions Closed. It stopped taking new orders and cancelled all subscriptions in June 2024. takecareof.com did not load when we checked.
Persona Nutrition A 5-minute quiz, or a free call with one of its nutritionists Monthly daily packs Active
Vous Vitamin Quiz One custom tablet, taken twice daily Active
HUM Nutrition A 3-minute quiz, plus access to an RD nutritionist Individual products Active
Viome At-home test kit (stool, saliva and blood samples) Personalized supplements, sold by separate subscription after results Active
Bioniq A Wellness Assessment that matches you to one of 40 formulas Granules Now part of Herbalife. Its site says it is being added to Herbalife's distributor network "ahead of launch" and offers a waitlist.
Rootine Quiz link still on its site Site now leads with drink mixes Its "Daily Health Personalization" collection showed no products.
Baze Blood test (when it ran its own service) Not available Acquired by Nature's Way in December 2020. baze.com now redirects to naturesway.com.
Nurish Not shown Not available nurish.com showed "This store is unavailable".

If you came here because Care/of closed, our Care/of alternative guide covers what to keep from that routine and what to ask of the next one.

Several well-known brands sell packs or products organized by goal, age, sex or life stage rather than built from a full set of answers about you. GNC's Vitapak programs pair a multivitamin with two or more other products in a daily pack, chosen by goal, age or sex; its Vitapak category listed 37 programs. Perelel sells packs by life stage, such as trimester packs, and offers a quiz to pick your stage. Ritual sells fixed formulas, including its Essential multivitamins and bundles. AG1 sells powder, gummies and travel packs. Thorne sells individual supplements and offers Taia, which it calls a personal AI wellness advisor, to suggest options for your needs and routine. A pack chosen by goal or life stage can suit you well if its contents match what you want; it just isn't built from your full answers, including your medications and current supplements.

Three ways services personalize: a quiz, a nutritionist, or a test kit

A quiz. Most services start here. You report your goals, diet and routine, and the service matches products to your answers. Quality varies with what the quiz asks: a short quiz about goals alone has less to work with than one that also asks about your medications and the supplements you already take. Before you rely on any result, it helps to understand what a supplement quiz can and can't tell you.

A nutritionist. Persona offers free calls with its nutritionists, and HUM offers access to an RD nutritionist. If talking a plan through with a person matters to you, look for this option and ask how often you can use it.

A test kit. Viome builds its recommendations from at-home stool, saliva and blood samples and says it updates them every six months. Its site notes that its personalized products are a separate subscription and are not included with the test purchase. A test adds measured information, but it also adds cost and waiting time, and a result still needs to be read in the context of your health history.

Pack formats: daily pouches, one tablet, granules, powders

  • Daily packs (Persona, GNC Vitapak, Perelel): each day's pills come together in one pack or pouch, which makes a routine easy to carry and easy to check off.
  • One tablet (Vous Vitamin): your nutrients are combined into a single custom tablet, taken twice daily.
  • Granules (Bioniq): its formulas come as granules rather than capsules.
  • Powders and gummies (AG1): a drink or chew instead of pills.

The format you will actually keep using is worth more than the format that looks most appealing on a product page. If you dislike swallowing several pills, a pouch of eight may not be the right fit, however well it is chosen.

How pricing works

Pricing models differ more than the headline numbers suggest. Persona's and Vous Vitamin's homepages did not show a pack price on October 20, 2026, so for those services the price appears after the brand's quiz or on its product pages. GNC lists a price for each Vitapak program: the GNC Mega Men 50 Plus Vitapak Program (1 Month Supply) carried a list price of $59.99 on October 20, 2026, per gnc.com. Test-based services can involve two costs, since Viome sells the test and its personalized products separately.

Whichever service you consider, look at the monthly price you will pay after the first order, whether it changes when your pack changes, and whether shipping is included. For a fuller look at the value question, see our guide on whether personalized vitamin packs are worth the cost.

What to check before you subscribe

  • Can you see the pack first? You should be able to review the products, amounts and directions before you pay.
  • Is there a reason for each pick? Each product should connect to something you told the service.
  • Does it ask about medications and current supplements? A service that never asks cannot account for them. Whatever it recommends, show the list to your pharmacist or prescriber before you start.
  • Will anything repeat? Compare the proposed pack with what you already take, since the same vitamin can appear in a multivitamin and a separate product.
  • What does it cost every month, and can you pause or cancel online?
  • Does it ship to you? Some services serve only certain countries.

Where VitOptics fits

VitOptics personalized vitamin packs are built from a free assessment that takes about three minutes and needs no payment card. It asks about your goals, diet, current supplements and medications, and lab results are optional. Your recommendation fits in one daily pouch of up to eight pills, with a reason for every pick, and you see the pack and its price before deciding whether to subscribe. See an example result.

Automated checks review the recommendation; some profiles need additional review by a person on our team. A second automated check reads the whole pack before it is released. Each pack is then prepared to order.

From $59 a month, priced by what's in your pack and the same every month · free standard U.S. shipping · 30-day first-pack guarantee · U.S. only

Questions about switching services

Will a new service match my old pack?

Probably not item for item. Each service builds its recommendation from its own questions and product range. Review a new pack on its own terms, including each product and the reason it was chosen.

Do I need a blood test to get a personalized pack?

Not for every service. Viome is built around its test kit, while VitOptics can make a recommendation without labs. If you have recent lab results, they may help make a recommendation more specific.

What should I do with the supplements I already have?

Bring their labels to your pharmacist or prescriber along with the new recommendation, and ask how the two fit together. This matters most if you take prescription medicines.

See your own pack

You can compare formats and pricing models today. To see what a pack chosen for you would actually contain, and what it would cost each month, take the free assessment.

Start my free VitOptics assessment

This article is for educational purposes and is not medical advice. Supplements are not intended to diagnose, treat, cure or prevent any disease.

Prepared with AI assistance using the sources linked in this article.

Care/of, Persona, Vous Vitamin, HUM Nutrition, Viome, Bioniq, Herbalife, Rootine, Baze, Nature's Way, Nurish, GNC, Vitapak, Perelel, Ritual, AG1, Thorne and Taia are trademarks of their respective owners. VitOptics is not affiliated with, sponsored by or endorsed by any of these brands or their owners.

Last updated: October 2026

Sources

  1. Retail Dive: Care/of is shutting down (June 17, 2024)
  2. Persona Nutrition: homepage (accessed October 20, 2026)
  3. Vous Vitamin: homepage (accessed October 20, 2026)
  4. HUM Nutrition: homepage (accessed October 20, 2026)
  5. Viome: homepage (accessed October 20, 2026)
  6. Bioniq: homepage and FAQ (accessed October 20, 2026)
  7. Rootine: Daily Health Personalization collection (accessed October 20, 2026)
  8. NutraIngredients: Nature's Way acquires personalized nutrition pioneer Baze (February 2, 2021)
  9. Nurish: store page (accessed October 20, 2026)
  10. GNC: Vitapak Programs (accessed October 20, 2026)
  11. Perelel: homepage (accessed October 20, 2026)
  12. Ritual: homepage (accessed October 20, 2026)
  13. Ritual: product catalog (accessed October 20, 2026)
  14. AG1: homepage (accessed October 20, 2026)
  15. Thorne: homepage (accessed October 20, 2026)
  16. Thorne: Meet Taia (accessed October 20, 2026)

VitOptics builds personalized vitamin packs, with a written reason for every pick. Take the free assessment to see your recommendation and its price before you subscribe.